Which supermarkets sell matcha and what does it cost?
Many people look in the supermarket first. You'll find matcha at the larger supermarkets like Albert Heijn and Jumbo and at organic stores like Ekoplaza. Alongside a few good pure powders there's also a lot of sweetened latte and flavoured mix. Below we compare the supermarket's pure powders on price per gram, so you can see for yourself what you pay and what you get.
4 matchas, cheapest per gram first
- 1
Purasana
Classic matcha · 50 g
€0,20 /g€9,99 totalLowest price per gram in this selectionAll-roundJapanOrganicView at Albert Heijn - 2
BioToday
Premium Grade matchapoeder · 35 g
€0,23 /g€7,99 totalPremiumAichi, JapanOrganicView at Jumbo - 3
Purasana
Premium matcha · 50 g
€0,30 /g€14,99 totalPremiumJapanOrganicView at Albert Heijn - 4
Perfect Ted
Ceremonial grade poeder · 30 g
€0,43 /g€12,99 totalCeremonial (label only)JapanView at Albert Heijn
Much “matcha” is a sweetened mix
These products sit among the matcha, but they're latte mixes, flavoured powders or convenience formats. They consist largely of sugar and milk, so we don't compare them on price per gram against pure matcha. You'll come across them both in the supermarket and online; we list them here so you can recognise them.
Perfect Ted · Matcha vanilla powder
Coconut blossom sugar and coconut milk added
E€12,9975 gDrink Me Chai · Matcha chai latte
Just 8% matcha, the rest sugar and milk powder
E€8,99238 gPurasana · Pura matcha latte
Milk powder and coconut blossom sugar added
€7,9960 gPerfect Ted · Ceremonial grade capsules
Nespresso capsules, a convenience format
€6,4910 capsPurasana · Matcha instant coffee
Instant sticks, 6 x 2 grams
€6,9912 g
What to look for
Whether you're looking in the supermarket or online, you check the same things. Always convert the price to price per gram, so a small tin and a large pouch are truly comparable. Check whether it's pure matcha or a sweetened mix. And pay attention to origin and organic certification, not just words like premium or ceremonial on the packaging.
“Ceremonial grade” is not a certification
The term isn't legally protected. Any brand may put it on the packaging, including in the supermarket. That's why we look at what does count: origin, quality and organic certification.
Frequently asked questions
Can you just buy matcha at the supermarket?
Yes. The larger supermarkets like Albert Heijn and Jumbo and organic stores like Ekoplaza sell matcha, usually all-round powder and a few powders labelled 'ceremonial'. You'll rarely find it at discounters. Do keep in mind that there are also plenty of sweetened latte and flavoured mixes among them.
What's the difference between those latte mixes and pure matcha?
A latte or chai mix consists largely of sugar and milk powder, sometimes with as little as 8 to 9 percent matcha. Pure matcha is 100 percent ground green tea. That makes a huge difference for taste and nutrition, and it explains the lower price per gram of the mixes.
Is supermarket matcha good enough for lattes or baking?
Yes. All-round matcha is made exactly for lattes, smoothies and baking. If you want to drink matcha straight, ceremonial matcha is nicer in taste.
Is supermarket matcha more expensive than online?
It varies a lot per product. The cheap all-round powders at the supermarket sit around 0.20 to 0.30 euro per gram; online you'll find both cheaper matcha and much pricier options. So it depends on which product you compare, not whether it comes from a supermarket or a web shop. So always convert to price per gram and use the comparison above.
Can you buy real ceremonial matcha at the supermarket?
Some brands put 'ceremonial' on the packaging, but that label isn't protected. So pay attention to origin and transparency, not just the word on the tin.
Prices checked on 11 June 2026 and indicative. MatchaWise is independent and doesn't sell matcha itself. We show the rating and number of reviews where available; we don't reproduce review texts.